WELCOME
Glad you stopped by. Sit down and relax. Look us over. If you're in business and searching for new ways to put more punch in your sales pitch.we might just be able to help. And if you're here because you're curious, that's ok too. Some small talk could be mutually productive. When you leave, we want to believe we've made a new friend and we'll be seeing you again soon. Regardless of why you wandered in, maybe, just maybe, we'll be able to give you and your company a boost by our musings and comments.
I'm one of those gabby guys the MUTE and OFF knobs on radio and TV were made for. For instance, we recently were thinking about the impact some broadcast screamers COULD make with a softer selling approach, at least something polished enough to be interesting. Many years ago, products and services were brought before the public, when the pitch to buy was limited mostly to print. Also, a written, pen and paper insert at the last minute was usually effective, especially if you were preparing a speech.
The center of attention in every home was a radio, from which you would hear not only music, but news from all over the world. Even the political hopefuls were ingenious, and began using this communications marvel to pander to unseen audiences. 'We've come a long way', as the saying goes, and when we think of those first radio listeners, we realize advertisers who paid to get those pesky commercials on the air, were making money. Their words brought business, even when the message strayed off the intended power words from time to time.
Then television began to gather the evening crowds, and many of us thought it spelled gloom and doom for both radio and the motion picture industry. Loyal audiences felt they had been taken for granted for years, yet today I hear both AM and FM radio stations with 24/7 programming. Even though TV was destined to become the behemoth in our midst, the advertising sold in these modern day movie houses is also making money and the "come on persuasions" woven into the so-called "trailers" is in the time which once played newsreels. Proof of popularity comes from the lines of people waiting to buy tickets for their favorite film.or a new one highly touted.
The cliché is: "The more things change, the more they stay the same". Our rewrites and/or originality helps most products on the market, plus businesses of every type, which are using catchy phrases written to hype their wares!...and these SLOGANS often stay with the companies through decades! Why? Because an aptly written phrase that turns the head of the hearer may be what makes the masses remember both the product and the seller who produces it. But beware! If too clever.and many are, we all chuckle...and later, discover we have remembered the comical gimmick, but forgotten the name of the sponsor.
The ingenuity and diction of the wordsmiths become all important when engaged in repartee aimed at increasing the public's perceived value of the merchant's products or services.
From the mom and pop operations to the largest corporate conglomerates, daily quality sales keep the payrolls paid and the markets moving! Us, well, we remain confirmed optimists and always expect a miracle. no matter what polls report or negative thinkers shout. With dividends declared and investors smiling, advertising still does its' job: bringing buyer and seller together. Looking ahead, it could open a lot of new doors to explore together as we enjoy the abundance of opportunities awaiting us.
